Introducing the 4th Edition of “Specialty Shop Retailing”

“The updated edition of Carol Schroeder’s highly regarded Specialty Shop Retailing is a reference all shopkeepers should read and then keep on their bookshelf. Whether you are just opening a shop or are an experienced retailer, this book provides sound business advice and the tools you need to deal with the challenges of brick-and-mortar independent retailing in the 21st century.”
-Caroline Kennedy, former editor-in-chief of Gifts and Decorative Accessories

Watch a short interview with Carol “Orange” Schroeder here:

 

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