In the 10 years since Carol “Orange” Schroeder published the third edition of Specialty Shop Retailing: How You Can Succeed in Today’s Market, social media has exploded in terms of adoption and variety of uses, so it was obviously time for a fourth edition. That would be the case whether or not Amazon was eating brick-and-mortar retailers alive, and this unprecedented challenge is another reason Schroeder hopes the new edition will give independent retailers some coping strategies and tools.

"An essential handbook for independent store owners.” Smart Retailer magazine

Visual merchandiser Debi Ward Kennedy wrote this about the new edition of Specialty Shop Retailing in her blog: "The wealth of information within the pages will be of help to every retailer - from those who've grown up to take over a venerable family business to the entrepreneurial generation striking out to make their own mark. Whether you've been at it for years, or are just starting out, this book WILL help you - so get your hands on it and read it cover to cover!”

Orange and Dean Schroeder, bought the Monroe Street store and renamed it Orange Tree Imports. They have been one of the city’s best retailing success stories of the past 40 years.