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“An essential handbook for independent store owners”

“An essential handbook for independent store owners.”
Smart Retailer magazine

The 4th edition of Specialty Shop Retailing: How You Can Succeed in Today’s Market  (HenschelHAUS), an essential handbook for independent store owners, is now available through booksellers and online as both a trade paperback and eBook.

Carol Schroeder, an award-winning independent retailer in Madison, Wis.,  for more than 40 years, has schooled her fellow owners of specialty shops throughout the U.S., Europe, Canada, and Japan for the past two decades in the nuts and bolts of owning a retail specialty shop. Total sales of the first three editions of Specialty Shop Retailing numbered over 40,000,

As in each prior edition, Specialty Shop Retailing 4th Edition discusses, in great detail, every aspect of small shop ownership, from writing a business plan, designing the space, buying and displaying merchandise, managing finances, hiring great employees, and offering stellar service. This new edition includes information on using social media and websites for online marketing and sales — critical components for any business facing the challenges of today’s digital world. She also offers advice on coping with setbacks and creating strategies for success. Read more…